<div class="main-widget yotpo-display-wrapper " style="visibility: hidden;" data-source="default"> <div class="yotpo-label yotpo-small-box "> <a href="http://my.yotpo.com/landing_page?redirect=https%3A%2F%2Fwww.yotpo.com%2Fpowered-by-yotpo%2F&utm_campaign=branding_link_reviews_widget_v2&utm_medium=widget&utm_source=johnstonmurphy.com" class="yotpo-logo-link-new" aria-label="Powered by Yotpo link to their homepage" tabindex="0" target="_blank"> <span class="yotpo-logo-title "> Powered by </span> <div class="yotpo-icon-btn-big transparent-color-btn yotpo-icon yotpo-icon-yotpo-logo yotpo-logo-icon-new yotpo-icon yotpo-icon-yotpo-logo "> </div> </a> <div class="yotpo-default-button yotpo-icon-btn pull-right yotpo-hidden-mobile write-button write-review-button" role="button" tabindex="0"> <span class="yotpo-icon yotpo-icon-write"></span> <span class="yotpo-icon-button-text">write a review</span> </div> <div class="yotpo-logo-line"> </div> <div class="yotpo-clr"></div> </div> <div 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</span> </div> <div class="yotpo-distibutions-sum-reviews"> <span class="yotpo-sum-reviews text-xs font-color-primary yotpo-distribution-clickable" role=button tabindex=0 data-score-distribution="5">(6)</span> <span class="yotpo-sum-reviews text-xs font-color-primary yotpo-distribution-clickable" role=button tabindex=0 data-score-distribution="4">(1)</span> <span class="yotpo-sum-reviews text-xs font-color-primary " data-score-distribution="3">(0)</span> <span class="yotpo-sum-reviews text-xs font-color-primary " data-score-distribution="2">(0)</span> <span class="yotpo-sum-reviews text-xs font-color-primary " data-score-distribution="1">(0)</span> </div> <div class="yotpo-distributions-graphs"> <div class="yotpo-star-distribution-graph yotpo-distribution-clickable" data-score-distribution="5"> <div class="yotpo-star-distribution-graph-background"></div> <div class="yotpo-star-distribution-score-wrapper"> <div class="yotpo-star-distribution-graph-score" style="width: 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tabindex="0" aria-selected="true"> <div class="yotpo-nav-wrapper"> <span>Reviews</span> <span class="nav-tab-sum yotpo-reviews-nav-tab-sum">(7)</span> </div> </li> </ul> <div class="yotpo-icon-btn-big transparent-color-btn yotpo-visible-mobile"> <span class="yotpo-icon yotpo-icon-three-lines"></span> </div> <div class="yotpo-dropdown-wrapper mobile-collapse"> <div class="yotpo-menu-mobile-collapse yotpo-hidden-mobile"> <div class="yotpo-nav-dropdown-category yotpo-visible-mobile write-review-button" role="button" tabindex="0"> <span class="yotpo-icon yotpo-icon-write"></span> <span class="y-label">write a review</span> </div> </div> </div> <div class="yotpo-clr"></div> <div class="yotpo-nav-dropdown sorting" data-type="sort direction" data-value="reviewer_type desc" data-analytic-category="reviews" data-analytic-label="sort_dropdown"> <div class="yotpo-dropdown-button"> <span>Sort:</span> <span class="selected" data-selected-key="select">Select</span> <span class="yotpo-icon yotpo-icon-down-triangle"></span> </div> <ul class="yotpo-dropdown list-categories"> <li class="list-category" data-value="date desc" sort-name="newest" data-analytic-property="newest"> <a><span class="yotpo-icon yotpo-icon-clock"></span>Newest</a> </li> <li class="list-category" data-value="images desc" sort-name="with_images" data-analytic-property="with_images"> <a><span class="yotpo-icon yotpo-icon-image"></span>With Pictures</a> </li> <li class="list-category" data-value="rating desc" sort-name="highest_rating" data-analytic-property="highest_rating"> <a><span class="yotpo-icon yotpo-icon-default-star"></span>Highest Rating</a> </li> <li class="list-category" data-value="rating asc" sort-name="lowest_rating" data-analytic-property="lowest_rating"> <a><span class="yotpo-icon yotpo-icon-default-empty-star"></span>Lowest Rating</a> </li> <li class="list-category" data-value="votes_up desc" sort-name="most_helpful" data-analytic-property="most_helpful"> <a><span class="yotpo-icon yotpo-icon yotpo-icon-thumbs-up"></span></span> Most Votes</a> </li> <li class="list-category" data-value="votes_down desc" sort-name="least_helpful" data-analytic-property="least_helpful"> <a><span class="yotpo-icon yotpo-icon yotpo-icon-thumbs-down"></span>Least Votes</a> </li> </ul> </div> <div class="yotpo-clr"></div> </div> </div> <div class="yotpo-nav-content"> <div class="search-in-progress"> <div class="search-in-progress-text font-color-gray" role="status" aria-live="polite"> Updating Results </div> <div class="yotpo-spinner"> <div class="sk-spinner sk-spinner-three-bounce"> <div class="sk-bounce1"></div> <div class="sk-bounce2"></div> <div class="sk-bounce3"></div> </div> </div> </div> <div class="yotpo-reviews yotpo-active" id="yotpo-reviews-daf56b6c-f8e6-43c5-a684-7e16161d62b0" data-host-widget="main_widget" role="tabpanel"> <div class="yotpo-preloader-wrapper"> <div class="yotpo yotpo-pre-loader"> <span class="yotpo-empty-stars"> <span class="yotpo-icon yotpo-icon-empty-star"></span> <span class="yotpo-icon yotpo-icon-empty-star"></span> <span class="yotpo-icon yotpo-icon-empty-star"></span> <span class="yotpo-icon yotpo-icon-empty-star"></span> <span class="yotpo-icon yotpo-icon-empty-star"></span> </span> <span class="yotpo-full-stars"> <span class="yotpo-icon yotpo-icon-star"></span> <span class="yotpo-icon yotpo-icon-star"></span> <span class="yotpo-icon yotpo-icon-star"></span> <span class="yotpo-icon yotpo-icon-star"></span> <span class="yotpo-icon yotpo-icon-star"></span> </span> </div> </div> <div class="total-reviews-search" total-reviews-search="7"></div> <div class="yotpo-review yotpo-regular-box " data-review-id="140493915"> <div class="yotpo-header "> <span class="yotpo-icon-profile yotpo-header-element pull-left"> <span class="yotpo-user-letter">Y</span> <span class="yotpo-icon yotpo-icon-circle-checkmark yotpo-action-hover" data-type="toggleFade" data-target="yotpo-tool-tip" data-target-container="yotpo-header"></span> </span> <div class="yotpo-header-element "> <span class="y-label yotpo-user-name yotpo-font-bold pull-left">You D.</span> <div class="yotpo-clr"></div> <span class="yotpo-review-stars "> <span class="yotpo-icon yotpo-icon-star rating-star pull-left"></span><span class="yotpo-icon yotpo-icon-star rating-star pull-left"></span><span class="yotpo-icon yotpo-icon-star rating-star pull-left"></span><span class="yotpo-icon yotpo-icon-star rating-star pull-left"></span><span class="yotpo-icon yotpo-icon-star rating-star pull-left"></span><span class="sr-only">5 star rating</span> <div class="yotpo-clr"></div> <div class="yotpo-user-related-fields"> <div class="yotpo-user-field" data-type=SingleChoice> <span class="yotpo-user-field-description text-s">Bottom Line:</span> <span class="yotpo-user-field-answer text-s">Yes</span> </div> <div class="yotpo-clr"></div> </div> </span> <div class="yotpo-clr"></div> </div> <div class="yotpo-header-element yotpo-header-actions "> <span class="y-label yotpo-review-date">12/15/19</span> </div> </div> <div class="yotpo-main "> <div class="yotpo-multiple-rating-fields"> <div class="yotpo-user-related-fields"> <div class="yotpo-user-field" data-type=SingleChoice> <span class="yotpo-user-field-description text-s">Bottom Line:</span> <span class="yotpo-user-field-answer text-s">Yes</span> </div> <div class="yotpo-clr"></div> </div> </div> <div class="content-title yotpo-font-bold"> Easy and Effective </div> <div class="yotpo-clr"></div> <div class="yotpo-review-wrapper"> <span class=sr-only id="140493915-ada-summary-text">Review by You D. on 15 Dec 2019</span> <span class=sr-only id="140493915-ada-title-text">review stating Easy and Effective</span> <div class="content-review" id="140493915"> DON'T unscrew the cap; pull the top off and use the built-in applicator. It will dispense just the right amount of product to get the job done, and has a precise edge that will allow you to avoid getting polish onto light-colored soles and stitching. <br> <br>This product is far superior to the stuff in little circular tins. You will see at once that it nourishes the leather better, covers scratches, and produces a nice shine with far less effort (and mess). <br> <br>Note: I am Ex-Mil and still OCD about the appearance of my shoes. </div> </div> <a class="product-link-wrapper " aria-label="Product Shoe Creams" aria-hidden="true" tabindex="-1" href="https://yotpo.com/go/fzgIbMRn" target="_blank" rel="nofollow"> <div data-product-id="118165168" class="y-label product-link"> On Shoe Creams </div> </a> </div> <div class="yotpo-footer "> <div class="footer-actions"> <span class="yotpo-action" data-type="toggleFade" data-target="share-review" aria-labelledby="review-140493915" role="button" tabindex="0" aria-expanded="false"> <span class="yotpo-icon yotpo-icon-share"></span> <span class="y-label">share</span> <span class="yotpo-icon yotpo-icon-seperator"></span> </span> <span class="sr-only" id="review-140493915">' Share Review by You D. on 15 Dec 2019 </span> <span class="share-options-wrapper"> <span 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D. on 15 Dec 2019</span> <span class="yotpo-icon yotpo-icon-separator"></span> </span> <span class="yotpo-icon yotpo-icon-seperator"></span> </span> </span> </div> <div class="footer-additional-actions"> <span class="y-label yotpo-review-date">12/15/19</span> </div> <div class="yotpo-helpful"> <span class="y-label label-helpful" id=label-helpful-id-140493915>Was this review helpful?</span> <div class="yotpo-icon-btn-small transparent-color-btn vote-btn" data-type="up" role="button" aria-describedby=label-helpful-id-140493915 aria-label="vote up Review by You D. on 15 Dec 2019" tabindex="0"> <span class="yotpo-icon yotpo-icon-thumbs-up"></span> </div> <span class="y-label yotpo-sum vote-sum" aria-live="polite" aria-atomic="false" data-type="up">1</span> <div class="yotpo-icon-btn-small transparent-color-btn vote-btn" data-type="down" role="button" aria-describedby=label-helpful-id-140493915 aria-label="vote down Review by You D. on 15 Dec 2019" tabindex="0"> <span class="yotpo-icon yotpo-icon-thumbs-down"></span> </div> <span class="y-label yotpo-sum vote-sum" aria-live="polite" aria-atomic="false" data-type="down">0</span> </div> <div class="yotpo-clr"></div> </div> </div> <div class="yotpo-review yotpo-regular-box " data-review-id="114832759"> <div class="yotpo-header yotpo-verified-buyer "> <span class="yotpo-icon-profile yotpo-header-element pull-left"> <span class="yotpo-user-letter">X</span> <span class="yotpo-icon yotpo-icon-circle-checkmark yotpo-action-hover" data-type="toggleFade" data-target="yotpo-tool-tip" data-target-container="yotpo-header"></span> </span> <div class="yotpo-header-element "> <span class="y-label yotpo-user-name yotpo-font-bold pull-left">Xc4</span> <div class="label-with-tooltip pull-left"> <span class="y-label yotpo-user-title yotpo-action-hover" data-type="toggleFade" data-target="yotpo-tool-tip" aria-describedby=114832759>Verified Buyer</span> </div> <div class="yotpo-clr"></div> <span class="yotpo-review-stars "> <span class="yotpo-icon yotpo-icon-star rating-star pull-left"></span><span class="yotpo-icon yotpo-icon-star rating-star pull-left"></span><span class="yotpo-icon yotpo-icon-star rating-star pull-left"></span><span class="yotpo-icon yotpo-icon-star rating-star pull-left"></span><span class="yotpo-icon yotpo-icon-empty-star rating-star pull-left"></span><span class="sr-only">4 star rating</span> </span> <div class="yotpo-clr"></div> </div> <div class="yotpo-header-element yotpo-header-actions "> <span class="y-label yotpo-review-date">07/01/18</span> </div> </div> <div class="yotpo-main "> <div class="content-title yotpo-font-bold"> Awesome, but it smells like urine. </div> <div class="yotpo-clr"></div> <div class="yotpo-review-wrapper"> <span class=sr-only id="114832759-ada-summary-text">Review by Xc4 on 1 Jul 2018</span> <span class=sr-only id="114832759-ada-title-text">review stating Awesome, but it smells like urine.</span> <div class="content-review" id="114832759"> The neutral shoe cream is a must have, but the smell is hard to get used to. Does it contain urine? </div> </div> <a class="product-link-wrapper " aria-label="Product Shoe Creams" aria-hidden="true" tabindex="-1" href="https://yotpo.com/go/fzgIbMRn" target="_blank" rel="nofollow"> <div data-product-id="118165168" class="y-label product-link"> On Shoe Creams </div> </a> </div> <div class="yotpo-footer "> <div class="footer-actions"> <span class="yotpo-action" data-type="toggleFade" data-target="share-review" aria-labelledby="review-114832759" role="button" tabindex="0" aria-expanded="false"> <span class="yotpo-icon yotpo-icon-share"></span> <span class="y-label">share</span> <span class="yotpo-icon yotpo-icon-seperator"></span> </span> <span class="sr-only" id="review-114832759">' Share Review by Xc4 on 1 Jul 2018 </span> <span class="share-options-wrapper"> <span role="list" class="share-options share-review"> <span role="listitem" data-social="facebook"> <span class="y-label yotpo-action"> <a class="social-link popup-link" data-network="facebook" 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aria-describedby=label-helpful-id-114832759 aria-label="vote up Review by Xc4 on 1 Jul 2018" tabindex="0"> <span class="yotpo-icon yotpo-icon-thumbs-up"></span> </div> <span class="y-label yotpo-sum vote-sum" aria-live="polite" aria-atomic="false" data-type="up">1</span> <div class="yotpo-icon-btn-small transparent-color-btn vote-btn" data-type="down" role="button" aria-describedby=label-helpful-id-114832759 aria-label="vote down Review by Xc4 on 1 Jul 2018" tabindex="0"> <span class="yotpo-icon yotpo-icon-thumbs-down"></span> </div> <span class="y-label yotpo-sum vote-sum" aria-live="polite" aria-atomic="false" data-type="down">0</span> </div> <div class="yotpo-clr"></div> </div> </div> <div class="yotpo-review yotpo-regular-box " data-review-id="114841564"> <div class="yotpo-header yotpo-verified-buyer "> <span class="yotpo-icon-profile yotpo-header-element pull-left"> <span class="yotpo-user-letter">J</span> <span class="yotpo-icon yotpo-icon-circle-checkmark yotpo-action-hover" data-type="toggleFade" data-target="yotpo-tool-tip" data-target-container="yotpo-header"></span> </span> <div class="yotpo-header-element "> <span class="y-label yotpo-user-name yotpo-font-bold pull-left">John L.</span> <div class="label-with-tooltip pull-left"> <span class="y-label yotpo-user-title yotpo-action-hover" data-type="toggleFade" data-target="yotpo-tool-tip" aria-describedby=114841564>Verified Buyer</span> </div> <div class="yotpo-clr"></div> <span class="yotpo-review-stars "> <span class="yotpo-icon yotpo-icon-star rating-star pull-left"></span><span class="yotpo-icon yotpo-icon-star rating-star pull-left"></span><span class="yotpo-icon yotpo-icon-star rating-star pull-left"></span><span class="yotpo-icon yotpo-icon-star rating-star pull-left"></span><span class="yotpo-icon yotpo-icon-star rating-star pull-left"></span><span class="sr-only">5 star rating</span> </span> <div class="yotpo-clr"></div> </div> <div class="yotpo-header-element yotpo-header-actions "> <span class="y-label yotpo-review-date">03/13/18</span> </div> </div> <div class="yotpo-main "> <div class="content-title yotpo-font-bold"> Cream Get The Money </div> <div class="yotpo-clr"></div> <div class="yotpo-review-wrapper"> <span class=sr-only id="114841564-ada-summary-text">Review by John L. on 13 Mar 2018</span> <span class=sr-only id="114841564-ada-title-text">review stating Cream Get The Money</span> <div class="content-review" id="114841564"> Thanks to Dale on Johnston and Murphy YouTube page the instructions Dale have were easy to follow from start to finish. Need more post from Dale. </div> </div> <a class="product-link-wrapper " aria-label="Product Shoe Creams" aria-hidden="true" tabindex="-1" href="https://yotpo.com/go/fzgIbMRn" target="_blank" rel="nofollow"> <div data-product-id="118165168" class="y-label product-link"> On Shoe Creams </div> </a> </div> <div class="yotpo-footer "> <div class="footer-actions"> <span class="yotpo-action" data-type="toggleFade" data-target="share-review" aria-labelledby="review-114841564" role="button" tabindex="0" aria-expanded="false"> <span class="yotpo-icon yotpo-icon-share"></span> <span class="y-label">share</span> <span class="yotpo-icon yotpo-icon-seperator"></span> </span> <span class="sr-only" id="review-114841564">' Share Review by John L. on 13 Mar 2018 </span> <span class="share-options-wrapper"> <span role="list" class="share-options share-review"> <span role="listitem" data-social="facebook"> <span class="y-label yotpo-action"> <a class="social-link popup-link" data-network="facebook" 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aria-describedby=label-helpful-id-114841564 aria-label="vote up Review by John L. on 13 Mar 2018" tabindex="0"> <span class="yotpo-icon yotpo-icon-thumbs-up"></span> </div> <span class="y-label yotpo-sum vote-sum" aria-live="polite" aria-atomic="false" data-type="up">1</span> <div class="yotpo-icon-btn-small transparent-color-btn vote-btn" data-type="down" role="button" aria-describedby=label-helpful-id-114841564 aria-label="vote down Review by John L. on 13 Mar 2018" tabindex="0"> <span class="yotpo-icon yotpo-icon-thumbs-down"></span> </div> <span class="y-label yotpo-sum vote-sum" aria-live="polite" aria-atomic="false" data-type="down">0</span> </div> <div class="yotpo-clr"></div> </div> </div> <div class="yotpo-review yotpo-regular-box " data-review-id="114841534"> <div class="yotpo-header yotpo-verified-buyer "> <span class="yotpo-icon-profile yotpo-header-element pull-left"> <span class="yotpo-user-letter">F</span> <span class="yotpo-icon yotpo-icon-circle-checkmark yotpo-action-hover" data-type="toggleFade" data-target="yotpo-tool-tip" data-target-container="yotpo-header"></span> </span> <div class="yotpo-header-element "> <span class="y-label yotpo-user-name yotpo-font-bold pull-left">Frederick D.</span> <div class="label-with-tooltip pull-left"> <span class="y-label yotpo-user-title yotpo-action-hover" data-type="toggleFade" data-target="yotpo-tool-tip" aria-describedby=114841534>Verified Buyer</span> </div> <div class="yotpo-clr"></div> <span class="yotpo-review-stars "> <span class="yotpo-icon yotpo-icon-star rating-star pull-left"></span><span class="yotpo-icon yotpo-icon-star rating-star pull-left"></span><span class="yotpo-icon yotpo-icon-star rating-star pull-left"></span><span class="yotpo-icon yotpo-icon-star rating-star pull-left"></span><span class="yotpo-icon yotpo-icon-star rating-star pull-left"></span><span class="sr-only">5 star rating</span> </span> <div class="yotpo-clr"></div> </div> <div class="yotpo-header-element yotpo-header-actions "> <span class="y-label yotpo-review-date">05/14/17</span> </div> </div> <div class="yotpo-main "> <div class="content-title yotpo-font-bold"> Excellent product </div> <div class="yotpo-clr"></div> <div class="yotpo-review-wrapper"> <span class=sr-only id="114841534-ada-summary-text">Review by Frederick D. on 14 May 2017</span> <span class=sr-only id="114841534-ada-title-text">review stating Excellent product</span> <div class="content-review" id="114841534"> The first time i used this i didnt know you had to pull the black cap off as it has a sponge applicator. I used too much upon first try and it made my shoes tacky . The second time using this i mastered it ; a little goes a long way . I first used a saddle soap to clean the leather , then used this cream and buffed my shoes w the J&amp;M horse hair brush . I repeated the process again and left it be. It produces that showroom factory sheen which is exactly how I like my shoes to look. I love this cream and its results ... </div> </div> <a class="product-link-wrapper " aria-label="Product Shoe Creams" aria-hidden="true" tabindex="-1" href="https://yotpo.com/go/fzgIbMRn" target="_blank" rel="nofollow"> <div data-product-id="118165168" class="y-label product-link"> On Shoe Creams </div> </a> </div> <div class="yotpo-footer "> <div class="footer-actions"> <span class="yotpo-action" data-type="toggleFade" data-target="share-review" aria-labelledby="review-114841534" role="button" tabindex="0" aria-expanded="false"> <span class="yotpo-icon yotpo-icon-share"></span> <span class="y-label">share</span> <span class="yotpo-icon yotpo-icon-seperator"></span> </span> <span class="sr-only" id="review-114841534">' Share Review by Frederick D. on 14 May 2017 </span> <span class="share-options-wrapper"> <span role="list" class="share-options share-review"> <span role="listitem" data-social="facebook"> <span class="y-label yotpo-action"> <a class="social-link popup-link" 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<span class="yotpo-icon yotpo-icon-separator"></span> </span> <span class="yotpo-icon yotpo-icon-seperator"></span> </span> </span> </div> <div class="footer-additional-actions"> <span class="y-label yotpo-review-date">05/14/17</span> </div> <div class="yotpo-helpful"> <span class="y-label label-helpful" id=label-helpful-id-114841534>Was this review helpful?</span> <div class="yotpo-icon-btn-small transparent-color-btn vote-btn" data-type="up" role="button" aria-describedby=label-helpful-id-114841534 aria-label="vote up Review by Frederick D. on 14 May 2017" tabindex="0"> <span class="yotpo-icon yotpo-icon-thumbs-up"></span> </div> <span class="y-label yotpo-sum vote-sum" aria-live="polite" aria-atomic="false" data-type="up">1</span> <div class="yotpo-icon-btn-small transparent-color-btn vote-btn" data-type="down" role="button" aria-describedby=label-helpful-id-114841534 aria-label="vote down Review by Frederick D. on 14 May 2017" tabindex="0"> <span class="yotpo-icon yotpo-icon-thumbs-down"></span> </div> <span class="y-label yotpo-sum vote-sum" aria-live="polite" aria-atomic="false" data-type="down">0</span> </div> <div class="yotpo-clr"></div> </div> </div> <div class="yotpo-review yotpo-regular-box " data-review-id="114841553"> <div class="yotpo-header yotpo-verified-buyer "> <span class="yotpo-icon-profile yotpo-header-element pull-left"> <span class="yotpo-user-letter">A</span> <span class="yotpo-icon yotpo-icon-circle-checkmark yotpo-action-hover" data-type="toggleFade" data-target="yotpo-tool-tip" data-target-container="yotpo-header"></span> </span> <div class="yotpo-header-element "> <span class="y-label yotpo-user-name yotpo-font-bold pull-left">Andrewk</span> <div class="label-with-tooltip pull-left"> <span class="y-label yotpo-user-title yotpo-action-hover" data-type="toggleFade" data-target="yotpo-tool-tip" aria-describedby=114841553>Verified Buyer</span> </div> <div class="yotpo-clr"></div> <span class="yotpo-review-stars "> <span class="yotpo-icon yotpo-icon-star rating-star pull-left"></span><span class="yotpo-icon yotpo-icon-star rating-star pull-left"></span><span class="yotpo-icon yotpo-icon-star rating-star pull-left"></span><span class="yotpo-icon yotpo-icon-star rating-star pull-left"></span><span class="yotpo-icon yotpo-icon-star rating-star pull-left"></span><span class="sr-only">5 star rating</span> </span> <div class="yotpo-clr"></div> </div> <div class="yotpo-header-element yotpo-header-actions "> <span class="y-label yotpo-review-date">04/25/16</span> </div> </div> <div class="yotpo-main "> <div class="content-title yotpo-font-bold"> Easy to apply, revives your shoes </div> <div class="yotpo-clr"></div> <div class="yotpo-review-wrapper"> <span class=sr-only id="114841553-ada-summary-text">Review by Andrewk on 25 Apr 2016</span> <span class=sr-only id="114841553-ada-title-text">review stating Easy to apply, revives your shoes</span> <div class="content-review" id="114841553"> Do yourself a favor and grab a bottle of this with your shoe purchase. It will work on any of your leather shoes really and fully revives the look and feel of your shoes. It comes with a built in sponge applicator. Clean your shoes, apply the cream, use a horse hair brush, then polish with a soft cloth. Simple process and what a difference! I bought this product for both my black and brown J&amp;M shoes. I applied to a pair that was 3 years old and the leather looks completely back in shape. </div> </div> <a class="product-link-wrapper " aria-label="Product Shoe Creams" aria-hidden="true" tabindex="-1" href="https://yotpo.com/go/fzgIbMRn" target="_blank" rel="nofollow"> <div data-product-id="118165168" class="y-label product-link"> On Shoe Creams </div> </a> </div> <div class="yotpo-footer "> <div class="footer-actions"> <span class="yotpo-action" data-type="toggleFade" data-target="share-review" aria-labelledby="review-114841553" role="button" tabindex="0" aria-expanded="false"> <span class="yotpo-icon yotpo-icon-share"></span> <span class="y-label">share</span> <span class="yotpo-icon yotpo-icon-seperator"></span> </span> <span class="sr-only" id="review-114841553">' Share Review by Andrewk on 25 Apr 2016 </span> <span class="share-options-wrapper"> <span role="list" class="share-options share-review"> <span role="listitem" data-social="facebook"> <span class="y-label yotpo-action"> 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yotpo-icon-separator"></span> </span> <span class="yotpo-icon yotpo-icon-seperator"></span> </span> </span> </div> <div class="footer-additional-actions"> <span class="y-label yotpo-review-date">04/25/16</span> </div> <div class="yotpo-helpful"> <span class="y-label label-helpful" id=label-helpful-id-114841553>Was this review helpful?</span> <div class="yotpo-icon-btn-small transparent-color-btn vote-btn" data-type="up" role="button" aria-describedby=label-helpful-id-114841553 aria-label="vote up Review by Andrewk on 25 Apr 2016" tabindex="0"> <span class="yotpo-icon yotpo-icon-thumbs-up"></span> </div> <span class="y-label yotpo-sum vote-sum" aria-live="polite" aria-atomic="false" data-type="up">0</span> <div class="yotpo-icon-btn-small transparent-color-btn vote-btn" data-type="down" role="button" aria-describedby=label-helpful-id-114841553 aria-label="vote down Review by Andrewk on 25 Apr 2016" tabindex="0"> <span class="yotpo-icon yotpo-icon-thumbs-down"></span> </div> <span 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