The Shoe Care Guide
FEATURING SHOE CARE EXPERT, DALE

You've invested in good shoes. The next step is to take good care of them.
Don't know where to start? We're here to help!

Shoe Shine 101< Shoe Shine 101
Your crash course to a great shoeshine.
Need to learn the basics? Start here!
How to Care for Light Brown & Tan Leathers How to Care for Light Brown & Tan Leathers
According to Dale, there are “42 shades of brown.”
He’ll help you take the best care of all of them.
How to Shine Burnished Shoes How to Shine Burnished Shoes
Like a vintage-inspired “worn” look that you want to preserve? Or even create the effect on a shiny new pair of shoes? We’ve got you covered.
How to Care for Suede Shoes How to Care for Suede
Please put down the shoe polish! Suede has it’s own set of rules. We’ll help you keep your suede shoes looking brand new.
How to Care for Nubuck Shoes How to Care for Nubuck
It’s not quite full-grain leather and not quite suede. Because it’s unique, there’s a special way to care for it and we’ll show you how.
How to Care for the Not-So-Basic Black Shoe How to Care for the Not-So-Basic Black Shoe
Black shoes have gotten an upgrade with lighter soles. We’re here to show you how to take care of each without ruining either.
How to Winterize Shoes & Boots How to Winterize Shoes & Boots
Winter can be brutal. Especially on leather! Start here to keep your kicks protected from everything Mother Nature can throw at them.
Shoe Care FAQ Shoe Care FAQ
Dale has answered a lot of shoe care questions in his 30-year career. We’ve put together a sampling of the ones he answers the most often.
The Shoe Care Guide
FEATURING SHOE CARE EXPERT, DALE
You've invested in good shoes. The next step is to take good care of them. Don't know where to start? We're here to help!

Shoe Shine 101

Shoe Shine 101
Your crash course to a great shoeshine.
Need to learn the basics? Start here!


How to Care for Light Brown & Tan Leathers

How to Care for Light Brown & Tan Leathers
According to Dale, there are “42 shades of brown.” He’ll help you take the best care of all of them.



How to Shine Burnished Shoes

How to Shine Burnished Shoes
Like a vintage-inspired “worn” look that you want to preserve? Or even create the effect on a shiny new pair of shoes? We’ve got you covered.



How to Care for Suede Shoes

How to Care for Suede
Please put down the shoe polish! Suede has it’s own set of rules. We’ll help you keep your suede shoes looking brand new.



How to Care for Nubuck Shoes

How to Care for Nubuck
It’s not quite full-grain leather and not quite suede. Because it’s unique, there’s a special way to care for it and we’ll show you how.



How to Care for the Not-So-Basic Black Shoe

How to Care for the
Not-So-Basic Black Shoe

Black shoes have gotten an upgrade with lighter soles. We’re here to show you how to take care of each without ruining either.



How to Winterize Shoes & Boots

How to Winterize
Shoes & Boots

Winter can be brutal. Especially on leather! Start here to keep your kicks protected from everything Mother Nature can throw at them.



Shoe Care FAQ

Shoe Care FAQ
Dale has answered a lot of shoe care questions in his 30-year career. We’ve put together a sampling of the ones he answers the most often.